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Learning Activity-Gestalt Theory

Practical Assignment (Observation and Analysis) 3-4 hrs

  1. Define the Gestalt Theory in your own words.
  2. Page through a magazine or newspaper or browse the Internet and find a different Logo for each of the principles. Explain in your own words, which logos are showing which principles, motivate your answer.
  3. Find Examples for four themes of thinking and explain your choices.
The Gestalt Theory states that humans can perceive something as a whole even when it is incomplete or just a lot of shapes put together in a special way.  This means that the brain tries to understand  the whole composition first instead of looking at each specific part on its own. Just as we read a complete word instead of each letter our brain will read a whole composition of points put together as a heart instead of seeing each point separately.


These two are examples of similarity and proximity, since all the shapes that form the whole are equal, we perceive them as a pattern or in this case since they are close to each other (proximity) and assembled in a special way, we perceive them as stars.


The three logos above are an example of continuation. Our eyes are guided through lines, so using to create continuation and allow our eyes to see the whole shape is a good practice. In the EA logo our eyes are guided because the two letters are connected and the E is pointing towards the A. In Hughes there is a line in the that crosses the whole word from h to S and leads our eyes so we can read it easily. the last ones connects the two words of the word mark as a n image in a clever way, we first read the word doctor and then the line guide us to the shape of a car and then we read the name and our eyes realize what it’s happening.

Continuation controls how the view will see the whole and what she will see first and last.


The two logos above are examples of closure. As you can see, even thought there is not a clear picture of a woman or a bird, we still can see them because of the way the shapes are positioned in relation to each other. since enough of the shape is indicated, even though they are not complete, we can still visualise them.



We can perceive those three shapes as a crowd of people, a sphere, and a square because the parts that makes them are close to each other, if they were to be further apart we would only see a lot of shapes.

Figure Ground

what is the figure and what is the background? This is my favorite one, our eyes perceive a form, silhouette or shape as a figure and the surroundings as a background. You can use this knowledge to make an image clearer to the viewer or play with the relationship so that it becomes more interesting and unclear as the logos above have done.

Themes of thinking


White Space

Apple has always been the king of white space so I thought of them right away, and they have always told you so much with few words. Here are some ads they used to promote themselves. As you can see there is really little information in the ad and a lot of white space, but they are easy to understand anyways. The subjects in the ads create the motion and guide your eyes towards the Iphone. They are leaving their old phones and running toward the more colorful side, which is the Iphone side.

Graphic Impact


I found this to be a good example of graphic impact, as you can see there are no words but we can still understand so much from this simple image.

Text minimization

when I thought about text minimization I thought right away about Amnesty International. Their posters usually say so much and they only use a sentence to explain the complex issues. ThIS captures the attention of the readers even more than a long explanation.




The design of this bag focuses on the product, the most important part of the brand!


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LA – Customise a WordPress site

Good sunday afternoon!


This week has not been that great, given that I was sick  and had to learn a lot of stuff at the same time. But, fortunately I made it through. Here is the learning activity from this week:


Take your theme that you have installed on your hosting account and customise it as per this module. Then I want you to find some WordPress hacks that you can use to customise your website even further. The main thing with this project is to not just do things for the sake of doing them. I would like you to explain the tweaks that you have made and your reasoning for adding certain features. Please upload a Word doc along with your assignment, so that I can see why you’ve made certain decisions.pp

I haven’t uploaded so much content to my site yet, since I am still not finished tweaking with the code, but I have done a few things with it. Click bellow to see my website and my decisions:




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Learning Activity-Working with wordpress

It is really nice to be back from summer vacation and start learning again. I have to admit that it was hard to hold my routine and complete all the tasks this week but at the end it turned out fine.
Although it looked like it, the learning activity this week was not an easy task, I kept running into troubles with my hosting provider and found finally out that I need more databases to be able to run WordPress and other sites as well. This led to me deleting all the files I had stored in my database, to be able to use it with wordpress. The site is far from finished but at least I managed to upload it to my server!
I will leave a link down bellow where you can see what I have managed to do so far, but first, the learning activity :
LA week 32, Working with WordPress

Learning Activity – Working with WordPress

Learning Activity – Working with WordPress (6 hours)
Firstly you need to download and install WordPress. Then publish it to your web hosting account. Create a subfolder if you wish to avvoid conflicts with previous websites.

After all the “admin” is complete, you can start having some fun.
Choose and download a theme that best suits you and install it. Then customise this theme in order to create a portfolio website for yourself.

Due dates

This Learning Activity must be published on your WordPress blog by the end of the week, by Sunday midnight.

Please note

You must complete 80% of the Learning Activities in order to pass this course.

Resources and equipment

  • Dreamweaver
  • WordPress
  • Existing WordPress theme



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LA-Packaging (Best Friend Treats)

I am sorry for the late post! This was actually due for last sunday but I was really sick and was not able to finish it till then. Anyway, better late than never 🙂 


Using the logo you created in Week 1 and the brochure you designed in Week 2, think about your brand and design packaging for your product. Remember that you can decide about the detail of your product. Is it dog biscuits, meat products in a tin, dry pellets or a new and exciting product?

Do your design according to the following steps:

  1. Exploration
    Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.’

thumbnail sketches 1thumbnail sketches 2

  1. Brand integration
    Choose one of your thumbnails and refine your design. Place it next to your brochure and logo and see how you can merge your design with the brand identity. Also, what fundamentals of the brand can you draw from and use in your design?
    Hand in a picture of your thumbnails, mock-ups, logo and brochure together.

detailed illustrationplanning

  1. Design
    Now design your packaging properly, using any design application of your choice (or a combination of e.g. Photoshop, InDesign and Illustrator). Export the flat design as a PDF.

Click here to view the final design.

  1. Presentation
    Make a life-size mock-up of your final design and take photographs of it. Remember that you can take more than one photo to show the different angles and sides of the packaging. Here your presentation skills are vital. How do you present the final mock-up in a photo to reflect the true essence of your design?


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Illustration, Infographic and brochure!


Use the logo you created in Week 1 and design a brochure for your product. You may use any format you like, just make sure that the format is in line with and adds to your logo design. Your brochure must contain an illustration. This could be the infographic alone, or it could be the infographic and the rest of the brochure (in other words, the entire brochure may be illustrated if you’d like).

When designing the brochure and creating your illustration, make definite use of the fundamentals of visual language as discussed in this lesson.

You must illustrate an infographic and design a brochure:

1. Illustration of infographic

The brochure design and infographic illustration should work together. Consider the format and style of your brochure and illustrate an infographic using fictitious data (or you could do research to get a better idea of actual statistics). The infographic must display the nutritious benefit of your product to dogs. It should contain the nutritional value, as compared to the necessary nutrition intake of dogs. It must also give an indication of consumption per size of dog. You may also add information of your choice that you think is relevant.

Most of the information is real but some is fake since I did not have time to keep researching, I hope you like the infographic 🙂 


Click here to view the infographic in pdf

2. Design of brochure

Design a brochure that introduces your product and includes the infographic illustrated in Question 1. You can decide on the information and format of your brochure. As a guideline, consider a brochure of A4 (lying), folding to A5 (standing). You don’t have to have more than four pages in your brochure (but it depends on your design and style). You must base your brochure design on the design of your logo. Thus, look at your logo and design a brochure that complements and blends in with it.

Click here to view the Brochure in pdf



Have a nice day!