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Market your website

Now that you have built and tested your website, I would like you to market it. Let’s say that your budget is NOK 10 000 (or 1800 $ US). Please do the following:

  1. Do some research on what advertising costs. You could for instance contact your local newspaper, print shop and other websites.

I found it a bit difficult to find prices on advertising, I guess everything depends of how many people are going to see it and at what time of the day and stuff like that. In Vg  they had a list of how much it would cost but the prices where really high so I am not sure if its advertising for a year or more.

Google had a really nice system for calculating price, they even let you bid your price, I found out that a year with google would be like 1825 kr, if I paid 5kr per click. So that was nice,  the thing I did not understand was if they ment that I had to pay 5kr each time someone clicked into my page or each day, I guess I will have to look more into it.

2. Make a detailed list of how you would market your website. Remember to keep your budget in mind.

  • I would start by making my site Search engine friendly and focusing in my content. Making sure I have good content and the right information. In addition to that I would make a mobile friendly site so that I could advertise in phones aswell ( this part is free).
  • The second think I would do is make social media profiles to link to my site and make a plan on good content to put on those sites, like beautiful pictures of Bergen or fun facts about it. Maybe get people to participate with hashtags and photography contests(This one will probably also be free)
  • I will also print business cards  and flyers and this would probably cost me like 2000 kr depending on how many I had to print and for how long.
  • Finally I would by on google to optimize my search. This will probably also cost me around 2000kr.
  • Newspapers in other towns would help my site since it is about visiting Bergen. So I would put some advertising in national newspapers.
  1. What if you had double the budget? Come up with a second marketing strategy, this time with NOK 20 000 at your disposal. (3600 $ US)
  • If I had 10000 kr more I would pay for a billboard in the airport so that people just arriving could see it and visit the site right away, maybe also putting it in the airline magazine so people all over the world could see it. ( I would plan this last bit just before a holiday season or a season where it is best to visit Bergen.)

3.  Come up with a viral idea. It doesn’t have to be a video; it can be guys dancing at the airport in gorilla suits. You can use ANYTHING that is at your disposal. Be creative!

My viral Idea would be to give people a challenge of showing their favorite secret site of Bergen and pinning it to a map on the site, they can make a video, write a story or take a picture, in this way the locals will help provide popularity to the site. And people from outside will find more inspiration to come and visit!

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Coding Basics

Take the basic website you have designed in your previous two Learning Activities in this modulLearning Activity – Put Thought Into Your Design and Learning Activity – Planning the Structureand convert that into HTML and CSS code.

This will help you understand the importance between the design and the programming phase and how they work together.

Don’t stress if you can’t get everything right, just do as much as you can.

 

follow the link to see the site!

Posted in all, Uncategorized, Weekly Assignments

Learning activitie – Planning the structure

Create the structure of your web page (from Learning Activity – Put Thought Into Your Design) in terms of HTML files and folders. You need to set these up so that you are ready to code your website.

First use a pen and paper to do your planning; then do it on the computer when you are sure of your structure.

Please upload this activity to your WordPress blog. Remember to scan and include your initial planning that you did on paper.

 

Here is the structure of my page both in paper and on my computer!

ScanUntitled picture

Have a nice week!

Posted in all, Uncategorized, Weekly Assignments

Studio Lightning- Practical Assignment

Take some portrait shots and pay specific attention to the lighting you use. I would like to see a shot with soft lighting and one with more dramatic, harder lighting. It would be beneficial to hire studio lighting, but if you can’t, you may use natural light, reflectors and your camera’s flash.

 

I could not afford to hire studio lighting so I had to experiment with natural light , lamps around my house,  a home-made reflector (which I made out of aluminium foil and a piece of wood) and Photoshop of course. I hade a lot of fun experimenting with light, but I feel that I still have a lot to learn! Here are some pictures of my progress. I fixed most of them in photoshop to practice this aswell.

In this first one I used very harsh lightning, I feel that it would have worked best with a dimmer light or a reflector instead. Here the key light is  natural light ( coming from the window) is right in front of him. The hair light/silhouette light is coming from his left(this would be the harsh light) and an extra filler light is coming from above to his right. So you can see that I tried to experiment with three light set up in this picture.

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In the two following pictures I have only used natural light and my home made reflector to fill out the shades, it gives a more natural and pretty look.

IMG_6381-RecoveredIMG_6373-Recovered

In this picture I experimented with a two light setup. I used two lamps on each side of the subject and got this really cool look that makes him seem more angry and marks up his expression really good! sur tore brighter

In this picture I also used only natural light, coming from the window from the subjects right to create a more interesting look. I used a dark background to make more  contrast as well!

DDmodifisert

 

Posted in Uncategorized, Weekly Assignments

Studio Lightning

Part 1

1. Name 3 light sources and their functions

According to the article  we had to read, professional studio photography can be divided into two types of light sources. A kit with flash heads and power packs, and a mono light kit. To these two I will add another important light source that produces natural light, the sun!

I will start by explaining the function of the kit with flash heads and power packs. As you probably already guessed this consists of separate powerpacks as a generator that provides energy to the flash heads. You can find two types of power packs, symmetric and asymmetric.  The symmetric ones split power equally between several flash heads. The asymetric ones lets you control how much power to send to each flash head. This kit is more useful outdoors where you would need a lot of power to overrun the sun.

A mono light is a compact substitute for the light source above, their size limits their power but they are more easily portable than the kit above.  They are also perfect for indoor photography.

The sun or outside ambient light can also be used as a light source in studio photography, it can be used as the main/key light or as a secondary one if it is coming from a small window and lighting just a part of the subject. It can also be hard or soft depending on the weather and time of the day. As you can see it can provide us with a lot of options with one draw back, it is difficult to control!

2. Name 2 light modifiers and explain the difference between them

Light modifiers are extra accessories that allow you to control and modify the light from the light source we can use and find a lot of objects to do this but I will name two here.

Let’s start with umbrellas, umbrellas or reflecting umbrellas provide us with a lot of options to modifying light. They are used mainly to produce a diffuse and soft light due to the large reflecting surface. They are mounted in a way that the light is pointing towards the umbrella and away from the subject. so the umbrella mirrors the light back to the subject. You can find several types of umbrellas, silver light, golden light and white umbrellas. The silver ones are the ones that reflect the light more narrowly, white umbrellas have a wider spread and golden ones provide us with a warm tone.

Another well-known light modifier is the soft box. These are usually square or rectangular and are light weight boxes which come with a reflective inside and a translucent front. These are attached to the front of the strobe over the light source. The light that is emitted from the strobe head gets reflected inside the wall and then diffused through the translucent front creating a soft but more focused light source.

The main difference between an umbrella and a soft box is that the soft box provides us with a more contained spread of light while the umbrella can easily spill light everywhere, so it isn’t as controlled as a soft box.

2. Draw a diagram and describe the 3 point lighting set up

Scan

Part 2

Draw three studio setups for the following subject matters and list all the equipment that you would use to light your subjects:

  • Portrait
  • Fashion
  • Beauty

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In a magazine or on the internet, find one fashion shot, a beauty shot and a portrait shot and explain how you think the lighting was set up on each shot :

1.Fashion shot

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This is the fashion shot I found. Judging by the shadows in this picture  the main light was positioned to the right of the subject from her perspective. I would guess that they are using a pretty big and soft light  positioned near the subject, that causes a diffused shadow on the wall. It seems also like their are using a second light pointing ar her to fill in the shadows, this one seems to be further away because of the harsher shadows it creates.

2. Beauty shot

In the following shot I would guess that they are using a two light setup. One to That is lighting up the subject from the front. and one that is lighting up the background. I also think theat there might be two lights from each side of the subject that are mainly lighting up the background but spill a little of light on to the subject. They are using colored lights one is blue and the other two are orange.  The light pointing at the subject is soft, so I would say it comes from a big soft box.
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2. Portrait Shot 

My guess here is that this is a 3 light setup. The model is looking at the main light source wich seems to be a big soft box. There is a harsh light lighting up the background and a fill colored light lighting up the back of the model.

4

I will post part three later this week, in another post… bye, bye for now!

Posted in all, Uncategorized, Weekly Assignments

Learning Activities- Put thought into design

Design a 5-page website or blog to promote your hometown (or any other place if you so choose). Present your design along with a strategy that explains the decisions you’ve made during the design process (keep the six steps mentioned in the lesson Web Design Process: Designing for Web (part 2) in mind). Remember, it’s important for us to see how you think, so explain why you decided to do things the way you did.

This is a front-end design learning activity. No coding or publishing is needed.

Please upload this activity to your WordPress blog along with a Word document or PDF explaining your strategy.

 

Visit Bergen Page!

Strategy